BRANDING
Branding to remove woo woo factor was essential, when launching boutique yoga studio - Golden Yogi - on Takapuna’s North Shore. This project included competitor research, brand strategy, logo design, website design, digital design, social media, partnership affiliation programmes, promotional collateral, events and much more.
Branding
“Kirsty is the marketing genius, while Erin is the yogi and meditation expert.”
GOLDEN YOGI Case Study
The biggest challenge when launching a wellness centre, and introducing new forms of yoga to New Zealand, was in establishing trust and reducing the woo woo factor. To overcome this an inviting, contemporary, playful brand identity was born. People new to yoga and fitness would comment that they maybe wouldn’t have come if they didn’t find the brand so inviting.
This branding project included: brand identity, logo design, website design, copywriting (print and web), SEO, Mindbody Online software integration, partnership collateral, event design and designing Golden Yogi brand guidelines.
Execution included: printed flyers, timetables, digital content; social media; e-newsletters; events; event photography; ambassador partnerships; affiliate promotions; Media and PR.
WEBSITE: http://goldenyogi.co.nz/