Greenwashing. An $80 trillion dollar debate.

September 20, 2022Kirsty O'Hara

Unpacking all things greenwashing, mindful that Joel Makower has a good point: ‘If investors weren’t integrating ESG into their investment choices, then regulators and investors wouldn’t care about metrics or transparency. If there were no demand for ESG, there would be no greenwashing. Hence, a large enough segment of both individual and institutional investors - clearly not everyone, but definitely enough people - not only care about environmental impact and risk but are willing to put real money on it.’